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About us

Bespoke abayas for women, by women.

Hidaya’s devoir is rooted in producing luxurious abayas from a woman’s perspective; a much needed breakthrough in an industry long dominated by men. Established in 2014, the Malaysian homegrown brand bloomed in the metropolis of Kuala Lumpur and has since expanded to the Middle East and Europe.

Today, Hidaya reigns as one of a leading brands in modest fashion label in the country and aims to continuously be a game changer in the industry while lauding the rightful choice of women to embrace modest dressing without compromising on style, class and comfort.

High fashion, fine standards.

Hidaya places the highest regard for handpicked choice material and crafts them into high-fashion abayas as well as complementary pieces that collectively exude a regal aura.

Featuring the finest fabric sourced from Dubai and Abu Dhabi, complete with detailed hand-picked embellishments, Hidaya’s creations are most sought after by the well-travelled, fashion-conscious and discerning woman who holds modest values dear to her heart as she radiates elegance, confidence and beauty.

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